The Mud in the Message: The Sad State of Political Advertising

My column in Friday’s edition of Politico, co-written with the legendary ad man, Sid Myers, co-creator of the most famous political commercial in American history — the 1964 Daisy Girl spot:

“If you can’t baffle them with brilliance,” the old saw in the legal profession goes, “dazzle them with BS.”

This also applies to political advertising these days. On one side are those who argue that good policy is good politics — as long as the message is tested and the public skillfully educated. On health care, for example, many liberals rightly fault President Barack Obama for not properly educating the American public about the reform plan.

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