Republicans courting Latinos: What the GOP could learn from LBJ

I Voted!

(Vox Efx)

Hoping to win the affections of Hispanic voters who scorned their presidential nominee in record numbers on November 6, some Republicans have embraced comprehensive immigration reform. But will the passing of one piece of legislation, however comprehensive, be enough to persuade significant numbers of Hispanics to begin voting Republican in 2014 and 2016?

History and recent opinion polls suggest not.

To understand why, look back to the 1950s and early 1960s, when both major parties were locked in intense struggles for black votes. That saga might offer some insight into the enormous challenges confronting Republicans.

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