Tag Archives: political advertising

LBJ’s Mad Men and the Ad that Changed American Politics

By Robert Mann Fifty years ago – on the night of Monday, Sept. 7, 1964 – an innocent little girl plucking flower petals in a sun-splashed field helped usher in a revolution in American political advertising. The 60-second television spot … Continue reading

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Sen. Mary Landrieu has the seniority, but will voters care?

By Robert Mann It’s said that when someone once asked then-House Speaker Sam Rayburn why the Texas congressional delegation was so powerful, he replied, “We elect them young, smart and honest – and we keep them there.” For generations, seniority in Congress meant power and … Continue reading

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Twilight for the campaign pros? The rise of the political quants

By Robert Mann After laboring in obscurity for years, it’s time for the political quants to bask in the spotlight of public and media acclaim.  According to just about every political observer, a shadowy team of data crunchers and computer … Continue reading

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He said what??!! Obama’s spots and why they’re missing Gingrich and Santorum

In his losing bid for the 1980 Democratic presidential nomination, Edward Kennedy didn’t mince words about his opponent, President Jimmy Carter. He blamed the Soviet invasion of Afghanistan and the Iranian hostage crisis on Carter’s weak leadership. In a January … Continue reading

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Campaign spots: Nothing new under the sun

What has been will be again, what has been done will be done again; there is nothing new under the sun. –Ecclesiastes 1:9 The more you watch and study politics, the more you realize that it’s not often you see … Continue reading

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Goldwater and Romney each had a “47 percent” moment

Mitt Romney‘s unfortunate comments about writing off the 47 percent of Americans he considers moochers reminds me of similar comments made by another hapless Republican presidential candidate, this one in 1964. That year, it was Arizona Sen. Barry Goldwater, the … Continue reading

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Daisy Girl: The TV spot that changed American politics

Forty-eight years ago tonight — September 7, 1964 — an innocent little girl transformed political advertising in a sixty-second television spot that exploded, literally and figuratively, the way that American politicians sold themselves to the public. Sept. 7 was the … Continue reading

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